TAMPA, Fla. — Retail Sense, a marketing software company, has entered into a multi-year contract with Associated Wholesale Grocers, a retailer-owned cooperative serving over 2,500 retail stores, to implement its IntelliSence marketing resource management solution.
“AWG is focused on supporting our retail members with their strategic position in the marketplace,” said Steve Arnold, SVP merchandising and marketing for Associated Wholesale Grocers. “With IntelliSense software we gain unprecedented access to merchandising and historical data, improving our ability to track and measure our vendor programs.”
The IntelliSense marketing resource management tool identifies marketing activities for AWG’s retail outlets in 24 states. The integrated system eliminates redundancy and manual labor to improve promotional planning, vendor negotiations, and program execution.
In addition, IntelliSense offers dashboards personalized for AWG t