WASHINGTON -- American Eagle Outfitters has expanded its partnership with the Student Conservation Association to engage students in service to America's national parks. The partnership will, for the first time, involve in-store promotion of Student Conservation Association activities in more than 800 AEO stores in the United States and Canada; visibility on AEO's 25-story-high digital billboard in New York City's Times Square, and an online contest enabling the public to determine which national park will benefit from the next collaborative project stemming from this partnership. These components are in addition to AEO's sponsorship (since 2007) of SCA's Alternative Spring Break program and other general support.
This expanded partnership will heighten awareness of SCA with AEO's coveted customers and encourage youth to explore volunteer and job opportunities in conservation and the growing "green" economy. SCA develops conservation leaders by providing college and high school students with service opportunities in all 50 states, from urban communities to national parks and forests. The National Park Service, for example, states up to 12% of its workforce started with SCA.
Highlights of the new campaign, which will run from February 15 to March 11, include:
In-store promotions in more than 800 AEO stores will include window signage highlighting SCA, video displays containing footage from an SCA project in the Santa Monica Mountains, and customer point-of-purchase materials.
The video footage will be featured on AEO's 25-story-high digital billboard in New York City's Times Square, atop AEO's 25,000-square-foot flagship store. The billboard will provide SCA with prominent visibility in one of the world's best-known pieces of real estate.
An online contest – called "We donate. You decide." – will enable the public to determine which national park will benefit from the next collaborative AEO-SCA project. Participants can vote at www.thesca.org/aevote for one of three parks:
National Parks of New York Harbor (NY and NJ), including Gateway National Recreation Area, much of which was heavily impacted by Hurricane Sandy, such as Sandy Hook (NJ) and Breezy Point (NY);
Olympic National Park (WA), one of the most ecologically diverse conservation areas in the nation;