NEW YORK — GPShopper, a mobile solutions company focusing on applications and websites for retail brands, announced today the launch of Console 3.0. The console, which includes a content management system (CMS) and a reporting dashboard, offers cross-channel marketers the first comprehensive toolset in mobile, rivaling the full functionality of a large-scale digital or e-commerce platform.
Console 3.0, which provides retail clients with full control of their mobile applications and websites in real-time, allows clients to retain brand consistency across all channels while simultaneously facilitating the distribution of mobile-exclusive content. A total of 12 features can be managed, including marketing banners, product information and location-based offers and coupons. The reporting dashboard brings to market new mobile-centric, cross-channel metrics, such as location and in-store analytics. Complete analytics include both traditional e-commerce metrics applied to mobile as well as rich engagement data.
"GPShopper continues to