FREMONT, Calif. — Men’s Wearhouse has taken its in-store experience online, with the launch of a new monile website that enables users to browse offerings, find stores and even design a tuxedo with the Build-A-Tux feature, which allows users to choose from 96 different vest and bowtie colors and customize their tux with the aid of pre-styled looks that are easily saved for later or shared with friends and family.
“Extending our in-store experience to the online space has been a focus area for our company,” said Doug Ewert, Men’s Wearhouse president and CEO. “Our optimized mobile site allows us to connect to our customers in a more robust way, extending our promise of quality and world-class customer service well beyond the store.”
In addition to the Build-A-Tux feature, the mobile website also includes:
Filtering options to help customers search for products based on features relevant to them;
An advanced filter that allows users to view and edit currently selected features;
A view toggle allowing users to switch between grid view and list view, minimizing scrolling;
A toggle between “Regular” and “Big & Tall” sizes for easy fit navigation; and
A location-based store finder, allowing users to find retail locations, tuxedo rental stores, and outlets.