BELLEVUE, Wash. — Kitchenware manufacturer, Rena Ware International, has announced that Benjamin J. Zylstra will succeed his father, Russell J. Zylstra , as CEO of the company. Russ Zylstra will remain as chairman of the board of Rena Ware and will continue to be involved in defining the direction and vision of the company.
In his new role as CEO, Ben Zylstra will be responsible for the development of the company's policies, programs, and sales and marketing strategy, along with members of the senior management team including company president Brad Rich, SVP Mike Mossman, VP marketing June Sweetser, and VP U.S. operations Jeff Roberts.
Ben Zylstra joined Rena Ware in 1998 in the position of sales/marketing Assistant. He advanced to sales manager in 2003, VP in 2008, and EVP in 2011. His promotion to CEO marks the fourth time that a member of the Zylstra family has been at the helm of Rena Ware International, a cookware and home products company founded in 1941 by Dutch immigrant Fred Zylstra and his spouse, Rena Zylstra .