MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.
This is Kohl’s third consecutive year participating in the festival, which will be held from noon–midnight, June 26–30 and July 2–7. The Captivation Station is part of the partnership with Kohl’s Department Stores through its Kohl’s Cares program, and offers children and families the chance to participate in hands-on musical experiences, mini-clinics, art projects and educational demonstrations each day. Sponsored by Kohl’s Cares, Kohl’s philanthropic program that sells special merchandise and donates 100% of the net profits to children’s health and education initiatives nationwide, Kohl’s Captivation Station is located on the south end of Henry Maier Festival Park and will be open from noon–7 p.m., during all 11 days of Summerfest.
Kohl’s Captivation Station includes Kohl’s Color Wheels, a hands-on, mobile, art experience with the Milwaukee Art Museum; Kohl’s Design It! Mobile Lab, an interactive experience with Discovery World where kids can learn more about design and Kohl’s Wild Theater, which provides conservation-themed theater performances using drama, songs, games and puppetry. The Penfield Children’s Center, dedicated to helping infants and young children with and without disabilities to reach their full potential through education, therapy services and family programs, will also be on-site with the Kohl's Building Blocks Workshop providing information and activities during Summerfest.
New for 2013, the Disney Live Tour will make a stop at Kohl’s Captivation Station on Friday, June 28 and bring along a Disney Channel celebrity to meet and greet with fans from 2–5 p.m. Throughout the festival, Kohl’s Captivation Station will also showcase performances from magicians, Radio Disney Road Crew, Mad Science, Comedysportz and Figureheads.
“Kohl’s is proud to partner with Summerfest to once again offer interactive learning opportunities for children and families who attend the festival with Kohl’s Captivation Station,” said Kevin Mansell, Kohl’s chairman, president and CEO. “Kohl’s has long been committed to supporting children’s educational initiatives in communities nationwide, and we are excited to continue this dynamic educational program right here in our hometown of Milwaukee.”
The first 2,500 patrons who donate three non-perishable food items for kids at Kohl’s Family Day will receive one free Summerfest admission ticket. Suggested items include peanut butter, canned fruit and macaroni and cheese. All food items benefit Hunger Task Force.
Schedules for Kohl’s Captivation Station and information about Kohl’s Family Day can be found at Henry Maier Festival Park during Summerfest and online at Summerfest.com beginning in June. Since 2000, Kohl’s and the Kohl’s Cares program have combined to give more than $55 million to support charitable initiatives in the metro-Milwaukee area.