FORT WORTH — RadioShack has named Jennifer Warren as its new SVP and CMO, and Michael DeFazio as its new SVP of store concepts.
Warren's responsibilities will include leading all aspects of RadioShack's brand strategy, advertising, corporate communications, social media and online customer experience. She has experience developing strategy and building top-tier brands in the retail and mobile categories, including Samsung, Walmart, Sam's Club, Marshalls, TJ Maxx, Zales, World Market, Land Rover, Charles Schwab, Kinko's, Dell, Chili's and Hallmark. Her experience includes leadership roles with agencies Razorfish, GSD&M and T-3.
"We are delighted to welcome Jennifer to the RadioShack team," said Joe Magnacca, CEO. "She joins us at an exciting and critical time in RadioShack's history, as we set the stage for our stores' and the brand's evolution and growth. Jennifer has a proven track record of transforming brands from the inside out, by aligning with its purpose to create a compelling, meaningful and fun experience for consumers. This fits exactly with what our near-term plans are for RadioShack."
DeFazio's responsibilities include the conceptualization, design, development and implementation of a new shopping experience for RadioShack consumers. He has more than 36 years of retail experience, including 30 years in store operations and merchandising. During the last six years, he led the transformation of store concepts for two retailers as both companies moved to become health and daily living destinations. During his tenure with Walgreens from 2011 to 2013, DeFazio established the Walgreens Well Experience store and all flagship stores for the company.
"I have worked with Mike since 2008, and know that he has a unique ability to reinvent the shopping experience from the outside in," said Magnacca. "He starts from the consumer perspective, and combines his experience as an operator and merchandiser with his talents as a visual and experiential designer to deliver an exciting, compelling and fun shopping experience to the store. Mike has been with the company only a few weeks, and he already has begun work on the transformation of our stores. We will be unveiling these new store prototypes over the next several months.”