HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.
Events on April 26 will be held at Penn Relays in Philadelphia, Pa., the world's largest track and field meet; Bicentennial Plaza at the Inner Harbor in Baltimore, Md.; Fountain Square in Cincinnati, Ohio; the Minnesota Twins baseball game at Target Field in Minneapolis, Minn.; and the San Diego Zoo in front of the Zoo's Kids Store. Attendees at these events nationwide will be able to sample three of Snyder’s flavored pretzel pieces — Honey Mustard & Onion, Hot Buffalo Wing and Bacon Cheddar — at an old-fashioned pretzel cart with a modern twist. Consumers can also earn free giveaway items, like pretzel-shaped glasses or "I Tasted How Great a Pretzel Can Be" T-shirts in exchange for sharing a picture on Instagram or Twitter with hashtag #NationalPretzelDay while at the events.
"Pretzels have a rich history tied into celebrations and traditions, from weddings in Switzerland to New Year's Day celebrations in Germany as well as Christmas and Easter traditions in Austria," said Bob Gould, marketing manager for Snyder's of Hanover. "At Snyder's of Hanover, we are starting a new tradition this National Pretzel Day by introducing consumers to our boldly flavored Pretzel Pieces."
According to various sources, pretzels were created by monks in 610 A.D. by forming scraps of dough to represent a child's arms folded in prayer. Eventually, the tradition of pretzel-baking was brought to Pa. and the birth of hard pretzels came about after a baker's apprentice overcooked them.
Since then, the traditional twisted shape of pretzels has been the inspiration for U.S. dance moves, furniture, songs, roller coaster rides, parks and city names. Snyder's of Hanover, however, has not limited its pretzel products to just this traditional shape. The more than hundred-year-old pretzel brand offers more than 30 pretzel varieties, flavors and shapes that include rods, checkerboard designs, pretzel sandwiches with peanut butter or cheddar cheese filling and bite-size pieces.
National Pretzel Day was initially declared in 1983 by U.S. Representative Robert S. Walker of Lancaster County, Pa., who proclaimed that his favorite food deserved a holiday. Former Pa. Governor Ed Rendell re-declared the holiday in 2003 to acknowledge the importance of the pretzel to the state's history and economy. Today more than 80% of America's pretzels are made in the state.
The National Pretzel Day sampling events and social media are a teaser for the Snyder's of Hanover national TV and digital campaign that will launch in mid-May in 27 markets across the country, including the five cities where sampling events will take place. The focus of the campaign is Flavored Pretzel Pieces.
For details on the Snyder's of Hanover National Pretzel Day events taking place on April 26, go to www.SnydersofHanover.com or the pretzel maker's Facebook, Twitter or Pinterest pages.