BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release.
Tickets for the exclusive screening of "Man of Steel" will go on sale in more than 3,700 Walmart stores starting at 8 a.m. Saturday, May 18. Customers will be able to purchase up to four tickets per visit, and have the option to choose between 2-D or 3-D showings, where applicable. The advance screening will take place in selected local theaters nationwide at 7 p.m. Thursday, June 13.
"We couldn't be more excited to give our customers and associates early access to one of the summer's most anticipated movies," said Laura Phillips, SVP of entertainment at Walmart U.S. "Walmart's premiere of 'Man of Steel' once again proves we have the ambition and studio partnerships to develop unique retail programs that give our customers access to the movies they love."
"We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see 'Man of Steel.' We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide," added Dan Fellman, Warner Bros. Pictures president of domestic distribution.
Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of "Man of Steel," which will contain exclusive film content. Fans will also get the official "Man of Steel Experience" app, which allows them to take photos with Superman, as well as unlock special photo frames by pointing their phone at "Man of Steel" signage in their local Walmart. Customers will also receive a free original digital comic book written by "Man of Steel" screenwriter David Goyer with every ticket. Beginning April 28, a variety of "Man of Steel" merchandise such as T-shirts, electronics, posters and more from top brands will be available at Walmart stores and at Walmart.com.
"Man of Steel" stars Henry Cavill in the roles of Clark Kent and Superman, under the direction of Zack Snyder. The film also stars Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni and Russell Crowe.
The film is produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder. The screenplay was written by David S. Goyer from a story by Goyer & Nolan, based upon Superman characters created by Jerry Siegel & Joe Shuster and published by DC Entertainment. “Man of Steel” opens nationwide Friday, June 14, in 2-D and 3-D in select theaters and IMAX. It is rated PG-13.