WESTPORT, Conn. — TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America, adding capabilities with licensed properties and integrating digital components to current customer initiatives.
Sapp has more than 25 years of consumer products and retail experience, having most recently served as SVPof sales at PepsiCo's $10 billion Quaker, Tropicana and Gatorade division. Throughout his career, he has held significant senior roles in Pepsi-Cola, leading key marketing departments, including national promotions, shopper marketing, sport marketing packaging, digital media and CRM. Prior to PepsiCo, Van spent 12 years at Kraft Foods.
"TCC is extremely fortunate to have someone with Van's industry experience and track record to shape our strategy for this important geography. Van is uniquely qualified to help our retail partners navigate emerging technologies, global economic complications and increasing shopper demands through TCC's suite of marketing solutions," said TCC CEO Michael Ioakimides.
Sapp's appointment will also see him join TCC's global leadership team.
"Having spent my entire career building brands on store shelves, I look forward to partnering with retailers to drive growth, build brand equity and create deeper customer loyalty through TCC's unique approach," said Sapp.
TCC designs programs that increase total store sales by retaining a chain's best customers, improving visit frequency, boosting average transaction levels and increasing brand equity. The company operates in 65 countries worldwide gaining market share for more than 250 leading retailers, primarily in grocery, convenience and gas and drugstore channels.