SEATTLE — Amazon has launched its own currency, which customers will be able to use to purchase apps, games and in-app items from the Amazon Appstore and on Kindle Fire.
To celebrate the launch, existing and new Kindle Fire customers in the U.S. have had 500 free Coins — a $5 value — deposited into their Amazon accounts.
Amazon Coins makes it convenient for consumers to purchase apps and in-app items on Kindle Fire, but it’s also another opportunity for developers to drive traffic, downloads and increased monetization. Customers also receive incentives for purchasing the digital currency in bulk, with discounts of up to 10%.
“Today we are giving Kindle Fire owners $5 worth of Coins to spend on new apps and games, or to purchase in-app item