ST. LOUIS — SpongeBob and Patrick are heading to Build-A-Bear Workshop thanks to an agreement between the retailer and Nickelodeon. Beginning Friday, May 17, customers will be able to make their own SpongeBob and Patrick dolls at Build-A-Bear Workshop stores throughout North America and on the retailer’s e-commerce site for $23 apiece.
SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis for $10 each.
“For the first time ever, Build-A-Bear Workshop Guests can finally take home the underwater fun of SpongeBob SquarePants and his friends,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We are excited to be working with Nickelodeon to bring this iconic series and its loveable characters to life at Build-A-Bear Workshop.”
“We are thrilled to bring the amusement and excitement of SpongeBob SquarePants and his friends to Build-A-Bear Workshop stores across the country,” said Manuel Torres, SVP of global toys and electronics for Nickelodeon Consumer Products. “The plush and accessories available will give fans of all ages a whole new way to experience the world of Bikini Bottom."
Build-A-Bear Workshop stores nationwide will be celebrating the arrival of SpongeBob and his pals with a series of special events from May 17 through May 19, and encourages guests to dress up in their favorite SpongeBob-themed apparel. Additionally, guests who purchase a SpongeBob or Patrick plush will receive a free paper pineapple hat.
Build-A-Bear will also carry a variety of clothing and accessories for the make-your-own SpongeBob and Patrick plush dolls, including a pirate costume for SpongeBob ($13.50) and one for Patrick ($12.50), a pineapple house ($12) and a SpongeBob SquarePants song sound chip ($7). SpongeBob pajama pants ($7) and a SpongeBob T-shirt ($7) will also be available and fit any plush doll purchased from the retailer.
SpongeBob SquarePants, which first launched in July 1999, currently ranks as the number-one animated series with kids 2-11, and throughout the past several years, it has averaged more than 100 million total viewers every quarter across all Nickelodeon networks. SpongeBob SquarePants i