CAMBRIDGE, Mass. — Men’s Wearhouse is looking to CQuotient to help it develop email campaigns tailored to individual shoppers at its brick-and-mortar stores and e-commerce sites.
The announcement comes just a week after the specialty retailer launched a revamped version of its flagship online site.
Men’s Wearhouse has in-store wardrobe consultants to help its customers. The retailer will leverage CQuotient’s technology — which captures data from every customer touch point, mines behavioral signals using advanced predictive algorithms and overlays deep retail domain knowledge — to extend the personalized experience offered in stores via email.
“Customer satisfaction is our highest priority, across all of our channels,” said Susan Neal, EVP, e-business, marketing and digital technology, Men’s Wearhouse. “Just as our in-store tailors alter garments to perfectly fit each customer, we plan to deliver personalized emails individually tailored to each recipient with CQuotient.”
“As a consumer’s inbox becomes more crowded, those retailers that provide the most relevant content tailored specifically for the recipient will stand out from the competition,” explained CQuotient founder and CEO Rama Ramakrishnan. “Men’s Wearhouse is an example of a forward-looking retailer that understands the importance of delivering clients a consistent, personalized experience and we look forward to working with them on their hyper-personalized email marketing programs.”