BATTLE CREEK — Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla.
The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned. Feeding America is working with food banks in its network, and other relief agencies, to provide the food to families and individuals impacted by the tornado, as well as relief workers assisting the community.
Kellogg will also support the community through its Breakfasts for Better Days mobile disaster relief center, providing sit-down or to-go breakfasts and snacks to those in need. The Breakfasts for Better Days mobile disaster relief center has a tented seating area that can accommodate approximately 100 guests at a time and will provide thousands of servings of Kellogg's cereal, cereal bars, fruit, juice, coffee and milk each day.
"Our thoughts are with those affected by the tornado in Moore," said Kris Charles, VP, global communications and philanthropy, Kellogg Company. "When disaster strikes, one of the first things a community needs is nutritious, ready-to-eat foods. We are committed to help during this difficult time."
Through its Breakfasts for Better Days initiative, Kellogg has committed to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to those who need it most by 2016. The mobile disaster relief center has been deployed by Kellogg's Corporate Citizenship Fund, the charitable arm of Kellogg Company.
Kellogg's portfolio of brands includes Kellogg's, Keebler, Special K, Pringles, Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops and Mini-Wheats.