FORT WORTH, Texas — RadioShack has promoted Marty Amschler to SVP of franchise. In his expanded role, Amschler will continue to lead RadioShack's dealer franchise operations while also now providing senior leadership to the company's commercial sales division and B2B sales team.
"Since joining RadioShack in 2009, Marty has been instrumental in expanding the RadioShack brand across domestic and international markets, and we've seen tremendous growth through the strategic partnerships Marty has forged on behalf of our brand," said CEO Joe Magnacca. "His ability to identify key potential sales and franchise relationships has been invaluable. This new expanded role will enable Marty to continue to be a champion and help us find new channels that will allow us to tap into existing and new customers around the world."
In his four years at RadioShack, Amschler has been instrumental in moving the brand into non-traditional channels through franchise partnerships.
In 2012, Amschler spearheaded a partnership between RadioShack and Berjaya Retail Limited that resulted in RadioShack opening 1,000 franchise locations across 10 Southeast Asian countries, which remains the largest franchise expansion in the company's history. In 2013, Amschler finalized an agreement between RadioShack and NACSCORP, a subsidiary of the National Association of College Stores, to install RadioShack-branded electronics and accessories sections in college stores across the United States.
He has more than 37 years of experience in retail sales and franchise leadership. Prior to joining RadioShack, he was instrumental in developing the sales and franchise operations that helped build and expand brands like Kinney Shoe Corporation, the Athlete's Foot and NexCen Brands.