LEXINGTON, Mass. — Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.
The company estimates that 75% of specialty store and online transactions are associated with a rewards member.
"Fully integrating and mobilizing our rewards program within striderite.com enables our moms to research, shop and manage her rewards account conveniently with the device of her choosing," said Stephen Donnelly, Stride Rite Children's Group SVP/GM of direct-to-consumer.
The brand is growing its digital and mobile marketing capabilities to keep existing customers engaged while reaching out to new moms entering the category who are digitally demanding. Stride Rite intends on deploying its full CRM marketing capabilities to the loyalty effo