ATLANTA — The HoneyBaked Ham Company is gearing up for aggressive growth in the Northeastern U.S., and plans to sign more franchise deals in areas where demand for the brand is growing.
With only 20 locations open collectively in New York, New Jersey, Connecticut, Massachusetts and New Hampshire, the brand is looking to expand its brick and mortar locations not only in those states, but also in Vermont, Maine and Rhode Island for the first time in the company’s 50-year history. In total, the brand has the capacity to open 30 more franchise locations across the region throughout the next five years.
“Our great tasting signature hams and turkeys leave an unforgettable mark across the country, and the demand is growing in the northeast region,” said Molly Kesmodel, VP of franchise development for the HoneyBaked Ham Company. “Strategically speaking, we have had a solid year thus far with signed deals in Pennsylvania, Alabama and Georgia. As we come to the mid-year mark, we are now looking to prioritize efforts where there is strong interest for HoneyBaked growth and we are well-positioned to serve customers and entrepreneurs as we continue to open many more locations in the region.”
HoneyBaked has established a well-rounded variety of alternatives to deliver their premium products to consumers. In addition to their online and catalog options, franchise locations also offer deli cafés and catering, including signature sandwiches, salads and fresh made sides. In addition, they also offer seasonal kiosks for added convenience in areas surrounding the current brick and mortar locations.
“Considering our strong brand recognition in the market, we are confident we can establish a strong base of franchisees and consumers to carry the brand into the next chapter of our history, particularly as we continue to evolve our company,” said Melissa McFarlin, director of franchise development. “With a surefire approach to delivering on our brand promise, substantial experience and menu offerings that trump our competition, we look forward to great things to come in the near and long-term.”
The Atlanta-based premium food retailer has more than 400 locations nationwide, 189 of which are franchisee-owned.