MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.
Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.
The chain will also set up "Live Dorm Rooms" on five college campuses throughout August and September. The rooms are freestanding, glass-enclosed structures occupied by a student and furnished with products from Target. Students will have the opportunity to win products and other prizes through social media and receive coupon offers. Other features include uStyler, which allows students to design and personalize their dorm rooms, a