NEW YORK — Macy's is launching its latest Parisian-inspired fashion brand, Maison Jules, atop a limited-edition bicycle — so to speak — in collaboration with Martone Cycling Company.
A custom Maison Jules X Martone bike will be on display alongside the collection in 151 Macy's stores beginning Aug. 1. The bicycle comes in an exclusive coral shade which forms part of the Maison Jules fall line color palette. Each of those 151 Maison Jules X Martone bikes will be up for grabs in a store-wide text-to-win contest. Customers can enter by texting a unique code for their store that they can find in the Maison Jules shop.
Macy's will also hold a style contest conducted via Instagram in September in which one grand prize winner will be award