NEW YORK — Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.
In her new role, Kaufman will oversee Nickelodeon's domestic consumer products business, encompassing merchandising and licensing for properties which include SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.
"Pam is an excellent marketing executive who has provided Nickelodeon with high-level vision, strategy and execution across all media platforms," Zarghami said. "She thoroughly understands the consumer products business and as CMO has the widest view of all the ways our partnerships move across the many different aspects of our company. Under Pam's leadership of our best-in-class organization our portfolio will continue to grow. By adding consumer products to her purview Pam will combine brand-wide strategic thinking that will connect our many initiatives and CP categories with an eye toward retail expansion."
As Nickelodeon's CMO, she currently oversees the company's marketing efforts, including trade, consumer and retail executions across all businesses. The company credits her with building and overseeing “a first-class integrated marketing organization that brings Nickelodeon and its partners together in 360 degree executions, including major events like the Kids' Choice Awards; digital initiatives such as the recently launched Nick App; and recreational experiences including Nick Universe at Mall of America and the Nickelodeon experience on Norwegian Cruise Lines.”
Before joining the network in 1997 as VP of Nickelodeon promotions marketing, Kaufman worked at Turner Broadcasting System, Inc., as VP of promotions. There, she started the promotions group within TBS's licensing and merchandising division and led the promotional efforts for corporate initiatives like the Flintstones, Scooby Doo and Johnny Quest. She began her career at Grey Advertising's Beaumont-Bennet division working on a variety of accounts including Hess gasoline, Gordons Gin and Vodka before moving to equity marketing where she developed and sold comprehensive premium programs to domestic fast food, packaged goods and beverage companies.
Kaufman has a bachelor of arts in public communications from American University.
Nickelodeon, now in its 34th year, is an entertainment brand for kids. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films.