Last week it was veteran retail analyst Walter Loeb bemoaning what he viewed as Walmart’s deteriorating store standards. This week Ad Age took aim at the company’s brand image.
In a piece by Simon Dumenco, he recounts how early shopping experiences at Walmart stores were an eagerly anticipated experienced. However, like Loeb Dumenco took a shot at the store experience and then when a step further.
“Beyond the increasingly unpleasant experience of shopping at Walmart is the subtext of shopping at Walmart — the crummy feeling I have about going there because of what's become of the chain's brand image,” Dumenco opined. “Basically, Walmart can't seem to stop getting caught attempting to shortchange its workers.”
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