BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy.
Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services.
“Wet Seal is focused on growing the e-commerce business and providing a seamless experience for our customers regardless of her access point,” said CEO John D. Goodman. “We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative.”&nb