BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion.
Anthony Green joins Brand Networks as SVP, new business. Green was formerly at Optimal Inc., a Facebook preferred marketing developer. Jeff Madison joins from Sparkart Group, Inc., an Oakland, Calif.-based digital agency where he served as chief operating officer. Madison will serve as Brand Networks' first VP of client services.
"Brand Networks recently announced a partnership with AEA Investors which is opening up new opportunities for us across the board," said Paul Falzone, chief growth officer, Brand Networks. "This relationship will allow us to invest aggressively in growth initiatives to bring on outstanding talent like Anthony and Jeff who will be instrumental in helping scale our business to new heights."
At Optimal, Green led business development on the East Coast, Europe and Australia. In his new role, Green will be charged with developing and leading a team dedicated to opening new markets and verticals for Brand Networks. Prior to Optimal, he co-founded Concep, a global B2B marketing technology provider that delivers next generation email marketing solutions to more than 250 firms globally.
At Sparkart Group, Madison was responsible for day-to-day business operations, product and business development, working with Bon Jovi, The Killers, America's Cup and the UFC. Before entering the digital field, Madison earned his J.D. from Suffolk University Law School where his emphasis was on intellectual property and entertainment law.
"It's an exhilarating time for digital marketers, as social platforms like Facebook, Twitter and LinkedIn blaze new advertising trails with continued innovation and steady growth," said Jamie Tedford, founder and CEO of Brand Networks. "With our Social Marketing Stack, we help the largest brands in the world centralize and simplify their social efforts, empowering responsive social marketing at scale. We are cultivating a team primed to be a driving force as the social marketing space continues to expand and we are excited for the next phase with leaders like Anthony and Jeff."
Brand Networks recently announced that it raised $68 million in growth financing from AEA Investors, a leading global private equity firm with more than $6 billion of assets under management. In addition to growth in sales and global reach, the funds will be used to accelerate product development, including expansion to social platforms like LinkedIn where Brand Networks has recently been selected to join an elite group of just seven Certified Development Partners.
Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack, which according to the company, harnesses the integrated power of social networks to generate stories at scale, builds brand loyalty and fosters more profitable customer relationships. It is a Facebook Strategic Preferred Marketing Developer. Brand Networks is also a LinkedIn Certified Developer Partner, selected for delivering engaging experiences on the LinkedIn platform. Brand Networks is headquartered in Boston, MA, with offices in Los Angeles, New York City, Rochester, and Toronto.