Online high-end candy retailer Sugarfina has opened its first-ever store, a 1,400-sq.-ft. boutique in Los Angeles. The brand is known for its signature turquoise Bento Boxes, a luxurious candy gift box, and such “cocktail” candies as Champagne Gummy Bears, Cuba Libre (spiced rum and coke gummies) and Peach Bellini Gummies.
“We created Sugarfina because the candy store of our dreams didn’t exist,” said founders Rosie O’Neill, former director of marketing for Barbie, and Josh Resnick, former video game entrepreneur. “We dreamed of gourmet sweets made with premium ingredients — candy that’s as beautiful to look at as it is to taste.”
Sugarfina is designed as a “candy heaven” for adults. A large glass skylight greets customers upon entry and airy “bubble” chandeliers appear to hang like clouds in the sky. Hundreds of colorful candies line the walls on thin floating shelves, so that the candy appears to be floating. The space includes a candy tasting bar with a selection of 60 candies on regular rotation. (According to the company, 40% of Sugarfina candies are not available anywhere else in the United States.)
Other notable features include: