RG Barry Brands has named digital marketing veteran Heather Richard as its director of e-commerce.
Richard will be responsible for strategy and management of R.G. Barry's online initiatives, including multi-brand direct Web store operations, online marketing and overall ecommerce channel growth.
She most recently served as director interactive marketing for gourmet food and gift baskets with 1-800-Flowers and has been involved in building the online presence of brands including Sears, Kmart, 1-800-BASKETS, Fannie May, Cheryl's, The Popcorn Factory, Lerner, Layne Bryant, Mazda, US Cellular, UPS and La-Z-Boy.
"We are very excited that Heather will be guiding what we view as one of the fastest-growing and most important areas of our future business," said Greg Tunney, president and CEO. "We recognize that we must drive digital growth not only on our own websites,