Toms founder and CEO Blake Mycoskie is the latest recruit to join the B Team, a nonprofit initiative, co-founded by Sir Richard Branson and Jochen Zeitz. Mycoskie is the youngest member of team.
The B Team was created to encourage businesses to be a driving force for social, environmental and economic benefit.
Mycoskie was chosen because of the company’s One for One giving model. The company gives a pair of new shoes to a child in need for each pair sold. To date, the company has given away more than 10 million pairs of new shoes and helped more than 200,000 individuals through its eyewear program.
Mycoskie joins other members of the B team at the World Economic Forum in Davos, Switzerland, this week.
"A driving force behind my business ventures is my deep seated passion to inspire people to help make tomorrow better, encouraging them to include giving in everything they do,” said Mycoskie. “I fully share the B Team's aspirations and am thrilled to have this opportunity to develop ideas and ultimately better business."
"The B Team welcomes Blake's energy and experience, in particular his passion for inspiring and improving the lives of young people. Blake has proven firsthand that putting people and the planet before profit is also good for business. He embodies the next generation of business leaders that is challenging and inspiring all of us to do business differently," added Branson.