Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.
“Breast cancer is like a pink elephant in the room that women don’t really want to think about, but know they should,” said Katie Holmes. “Women have so much going on in their day-to-day lives, it can be easy to ignore their own needs, like scheduling a mammogram or routine screening. I’m honored to team up with Kohl’s to remind women of the importance of having a conversation about breast health right now.”
“Kohl’s is thrilled to partner with Katie Holmes to get women talking about breast cancer and to offer customers the opportunity to support the fight against breast cancer by redeeming our first-ever, pink Kohl’s Cash,” said Michelle Gass, Kohl’s chief customer officer. “Kohl’s is committed to women’s health and we are excited to partner with Susan G. Komen on a national level as we work together to confront the pink elephant in the room and encourage breast cancer awareness through conversation.”
From now through Monday, Feb. 17, customers who earn Kohl’s Cash on purchases at Kohl’s stores or on Kohls.com will receive a new, pink version of the traditionally green coupon. From Tuesday, Feb. 18 through Saturday, March 8, Kohl’s will donate $1 to Komen for each pink Kohl’s Cash coupon redeemed — a minimum of $100,000 up to $1 million.
Kohl’s is also featuring a special, pink elephant necklace from the LC Lauren Conrad collection beginning later this month with 100% of the proceeds going toward the fight against breast cancer through Kohl’s Cares, the company’s philanthropic platform. Priced at $5 and $8 each, two sizes of the necklace will be available while supplies last for a limited time in stores and online.