Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.
Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.
"Our beauty lovers are gathering and sharing beauty tips across a variety of social properties like Instagram and Pinterest, as well as our blog and beauty community site," said Julie Bornstein, EVP, chief marketing and digital officer. "So we took what we admire as social users to the next level by developing and integrating our newest social site, Beauty Board, into our Sephora.com experience. Sephora shoppers can now share looks or hauls, and tag all of the products they used to make shopping easy for the entire beauty community. Best of all we designed Beauty Board to seamlessly connect with our clients' other social platforms, providing an informative and social shopping experience for all."
Using their current Sephora.com account information or upon signing up for a new account, consumers will be able to create their own social accounts on Beauty Board. The Beauty Board will simultaneously launch on desktop and mobile at the same time, making it easy for users to upload their photos via their mobile devices.
The Beauty Board features:
The Beauty Board already features Beautyblitz.com, Beautyhigh.com, Bellasugar.com, Byrdie.com, Temptalia.com and the Sephora PRO Team.