Levi Strauss & Co. has named former Walmart executive Marc Rosen as EVP and president of global e-commerce, effective May 5. Rosen will report to president and CEO Chip Bergh.
Rosen will be charged with establishing Levi.com and Dockers.com as digital flagship stores through an engaging user experience, a breadth and depth of product assortments and improved order management capability. This includes advancements in systems and technology as well as a focus on LS&Co.’s highest-growth markets, which include China, France, Germany, Japan, the United Kingdom and the United States. He will work in close partnership with the global retail team to deliver a seamless omnichannel experience to consumers around the world.
Rosen was most recently SVP of global e-commerce at Walmart, where he was responsible for designing, building, operating and expanding Walmart.com.
“Our e-commerce business has experienced strong, double-digit growth the past few years,” said Bergh. “Investing in e-commerce continues to be a top priority for LS&Co. because of the sizeable upside opportunity that exists. We will establish digital flagship stores to drive omnichannel growth, optimize our presence on our wholesalers’ websites and continue to improve the overall consumer experience to drive brand loyalty. Marc’s track record of delivering industry-leading global e-commerce growth makes him the ideal leader to take our business to new levels of success.”
Rosen also served as SVP of information systems, with responsibility for Walmart’s global merchandising, supply chain and store systems. And he also held senior leadership positions for Walmart’s international business unit and Ernst & Young.
“I’m thrilled to have the opportunity to define and lead the next generation of growth for LS&Co.,” said Rosen. “Levi Strauss invented a category more than 140 years ago, and the company hasn’t stopped delivering market-leading innovation ever since. My goal is to deliver a leading-edge e-commerce experience for consumers that drives new levels of growth for the world’s global jeanswear leader.”