LAS VEGAS Sears Holdings and FreeMantle Media have announced an agreement to bring "Rebecca Bonbon" licensed products to Sears and Kmart stores across the U.S. and Canada.
Rebecca Bonbon is a Japanese character created by Hello Kitty designer Yuko Shimizo.
Beginning Aug. 1, more than 320 products will begin arriving in stores and will cover such categories as apparel, outerwear, headwear, accessories, bags, cosmetics, sleepwear, home decor, plush and pet products.
"We are thrilled to work with FremantleMedia Enterprises on the Rebecca Bonbon collections," said John Goodman, EVP apparel and home fashions for Sears Holdings. "We see the launch of this global brand as a strong statement on our commitment to provide relevance and key fashion to a young consumer. The products are unique in the market as well as trendy and broadly appealing."