SAN FRANCISCO PowerReviews announced that it has appointed former Walmart.com executive Cathy Halligan as SVP sales and marketing.
Most recently, Halligan served as Walmart’s VP market development for global e-commerce. Prior to her global role, she spent 3 years at Walmart.com, where she held executive-level positions including chief marketing officer and VP product management and multi-channel integration.
“Cathy’s extensive background in retail, understanding of world class and emerging brands, and depth of her leadership make her uniquely qualified to further accelerate the PowerReviews marketing and sales efforts,” said Pehr Luedtke, CEO of PowerReviews. “Her perspectives and understanding of the social commerce landscape will help strengthen our commitment to building industry-defining innovations that help retailers and brands grow their businesses.”