JACKSONVILLE, Fla. Stein Mart announced that it is holding a nationwide online casting call June 14 to 25 for the chance to appear in its fall national multimedia advertising campaign. The retailer said it is seeking loyal customers to share their stories about why they enjoy being a Stein Mart shopper in a video submission. Those chosen to appear in Stein Mart’s Fall advertising campaign will also receive a $500 Panache gift card.
Customers can enter by creating a 30 to 45 second video of themselves stating why they enjoy shopping at Stein Mart. Then, visit Stein Mart’s Facebook Page and select the Casting tab for instructions on how to enter or to view submissions.
“The stories that our customers share are very compelling, so it only makes sense to feature them in our advertising,” says Stein Mart chairman Jay Stein. “Our brand was built on the loyalty and word-of-mouth of our customers and the women featured in our campaigns carry on that tradition.”