CINCINNATI Kroger has launched a campaign to help raise money for local food banks. The company said it is inviting customers to help hungry people in their own communities by joining in "Bringing Hope to the Table" a two-week campaign that runs through June 19 in Kroger's family of stores which include Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's.
The company said it expects to generate $4 million in cash and food donations with the help of vendor partners. Customers can help the cause by purchasing participating items marke with yellow shelf tags.
"Through 'Bringing Hope to the Table,' our customers, associates and vendors can drive funds to food banks that feed hungry people in their own communities," said Lynn Marmer, Kroger's group VP corporate affairs. "In 2009, Kroger stores partnered with customers and vendors to donate enough food to serve 40 million meals to feed hungry families in the communities we serve."