PORT WASHINGTON, N.Y. The NPD Group found that this year 38% of respondents to its back-to-school spending intentions survey, said they plan to spend less this year compared with last year’s 44%.
Consumers are continuing to put off shopping until the last minute. Half the number of consumers this year (3%) compared with last year (6%) said they have purchased for back-to-school already, NPD reported.
“More and more consumers keep telling us that they are putting off their shopping later and later each year,” said Marshal Cohen, chief industry analyst, The NPD Group. “I would say that this is change in the timing of consumption, more people ‘buying now and wearing now,’ is part of the lingering impact of the recession.”
While consumers’ plans indicate a later start to their shopping they still plan to buy and the category that tops most back-to-school shopping lists is school supplies with 74% of the st