PLANO, Texas JCPenney announced that it has become the exclusive department store for all Liz Claiborne and Claiborne branded merchandise in the United States and Puerto Rico. Available in JCPenney's more than 1,100 stores and jcp.com, Liz Claiborne will be presented as a full lifestyle collection across approximately 30 categories including women's and men's apparel, home and accessories, the company reported.
"The launch of Liz Claiborne at JCPenney represents an incredible opportunity to deliver a brand we know our customers desire, with an expanded offering that reflects the value and affordability they expect from JCPenney. Additionally, being the exclusive destination for Liz Claiborne will allow us to attract the brand's loyal customers who were shopping for the brand elsewhere," said Myron Ullman, III, chairman and CEO of JCPenney. "While we have had great success in bringing our own private brands to market, our strength lies i