Target to launch Justin Timberlake's William Rast fashion line
Minneapolis
(Jul.
29)
Target Corp. announced Thursday that William Rast, the fashion line by celebrity Justin Timberlake and his childhood friend Trace Ayala, will debut at Target in December and be available for a month.
Target Corp. has had a lineup of limited-edition partnerships with top-level designers, including Zac Posen, Jean Paul Gaultier, Rodarte and Proenza Schouler, giving the retailer a certain prestige among the fashion crowd and bringing designer labels down to a more affordable price point, the retailer said.
The typical William Rast look is casual, with an emphasis on jeans and leather jackets. The fall runway collection, presented earlier this year at New York Fashion Week, was dubbed "New America" and inspired by road trips between the Mississippi River and the West Coast, according to Timberlake.
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