Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments.
For the U.S. as a whole, temperatures will trend similar to last year and below normal, but there will be a split in trends across the nation with warmer temperatures in the West and cooler temperatures in the more densely populated East....
Wall Street has tolerated Amazon’s excesses for a long time, but a much larger than expected third quarter loss and tepid fourth quarter outlook was more than the company’s most ardent supporters could stomach.
The Foot Locker Foundation joined together with members of the athletic industry, as well as its business partners, onTuesday, October 21, atNew York City'sGotham Hall for the 14thannual "On Our Feet" fundraising gala.
Walmart SVP of creative Andy Murray unveiled a new shopper marketing framework in which the retailer envisions a 17 point “retail moment of truth” customer journey at the Path to Purchase Institute’s annual Shopper Marketing Conference & Expo in Minneapolis.