March 6, 2015

ECRM compared retail circular advertising in February 2014 vs. February 2015 and noted trends occurring across top retail chains.

February 23, 2015

Almost 2-in-5 U.S. consumers who are walking the retail aisles with smartphone in hand are comparing prices, according to a GfK survey.

January 22, 2015

A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey. 

January 14, 2015

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

December 30, 2014

It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts. 

November 11, 2014

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire.

November 11, 2014

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains.

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

October 28, 2014

Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.

October 22, 2014

Revolutionary has become the most overused term in the retail industry and the latest company to apply that description to its retail offering is ironically called Retailcommon.

October 20, 2014

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.

October 20, 2014

A decade after founding Triad Retail Media, Greg Murtagh is stepping down as CEO of the digital retail media company to pursue new opportunities.

October 16, 2014

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

October 10, 2014

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains.

October 8, 2014

Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner.

September 17, 2014

As more retail promotions migrate online, RetailMeNot has introduced two new products poised to disrupt the traditional print circular.

September 8, 2014

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains.

August 20, 2014

Clothing and shoe retailer Sam Edelman’s upcoming fall advertising campaign will feature supermodel Kate Upton.

August 18, 2014

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains.

August 8, 2014

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

July 22, 2014

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

July 11, 2014

Drawbridge, a leading cross-device advertising platform, has added former Apple exec Andy Miller to its board of directors.

July 9, 2014

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year.

July 1, 2014

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.