Content about Allegra

March 7, 2011

An over-the-counter version of the antihistamine Allegra hit the marketplace this past Friday amid a promotional frenzy that was consistent with the approach taken when similar products such as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales so there tends to be considerable activity around the launch.

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