May 15, 2014

Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

January 21, 2014

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

January 20, 2014

Now that we know the two teams that are heading to Super Bowl XLVIII, Gillette is offering a chance for football fans to score last-minute tickets to the big game via Twitter.

May 21, 2013

Store closures and a shift in this year’s Super Bowl affected Best Buy’s results for the 13-week period ended May 4.

December 28, 2012

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

January 5, 2012

Joe Namath he’s not. Target chairman, president and CEO Gregg Steinhafel assured investors last month that December comps would exceed November’s 1.8% increase, but then Thursday morning reported a disappointing 1.6% increase and a reduced profit forecast.

February 3, 2011

From a licensed product sales standpoint it doesn’t get much better than having the Pittsburgh Steelers and Greenbay Packers squaring off this Sunday in Super Bowl XLV. Both teams are storied franchises, and although they are from relatively small markets, enjoy a national following, which means plenty of shoppers have been out looking to acquire fresh gear for the big game and will be looking to do so in the weeks following the game.