September 4, 2015

From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.

July 6, 2015

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

May 5, 2015

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

April 16, 2015

Texans love their football so what better way to drive traffic at the opening of a new Sam’s Club in Austin than enlisting some of the game’s biggest legends and rising stars. 

September 22, 2014

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

August 1, 2014

Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.

July 2, 2014

To honor a decorated Indianapolis veteran and dedicated volunteer with Wish for Our Heroes, Indianapolis Colts punter Pat McAfee and tight end Coby Fleener joined forces with Hhgregg.

June 26, 2014

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

January 8, 2014

With the new year come resolutions and Sears is looking to capitalize with the “Points for Progress” program — a fitness rewards program that incentivizes members to incorporate movement into their daily lives to get and stay fit — with the help of pro football analyst and former Steeler Hines Ward.

August 12, 2013

The Belk Bowl today announced that they have finalized a deal that will bring an SEC team to the Belk Bowl beginning in 2014. The agreement extends for six years.

August 12, 2013

Wheaties has chosen MVP Adrian Peterson as the face of three limited-edition cereal boxes, the first of which is available in stores this week.

April 8, 2013

NFL quarterback Cam Newton's collection for Belk is now available in 133 Belk stores and on

February 1, 2013

OfficeMax partnered with Chicago Public Schools and wide receiver Brandon Marshall to surprise 100 local teachers on Thursday with a $100,000 total donation in essential school supplies for their classrooms.

January 17, 2013

Things may not be working out for Tim Tebow as a Jets quarterback, but he’s got something to fall back on.

December 14, 2012

Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

November 28, 2012

Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.

October 9, 2012

Belk has partnered with NFL quarterback Cam Newton to launch an exclusive line of men's apparel.

August 14, 2012

The Cowboys, Giants, Raiders and Lions of the National Football League now have new anthems thanks to an innovative Pepsi promotion.

February 10, 2012

Recently departed Sam’s Club president and CEO Brian Cornell is a little like legendary Cleveland Browns running back Jim Brown in that both walked away from their professions at the height of their careers. However, unlike Brown who gave up football for good after his best season ever, no one is expecting Cornell to stay retired.

January 5, 2012

Joe Namath he’s not. Target chairman, president and CEO Gregg Steinhafel assured investors last month that December comps would exceed November’s 1.8% increase, but then Thursday morning reported a disappointing 1.6% increase and a reduced profit forecast.

August 31, 2011

Kmart announced that Roger Mason, Jr. of the New York Nets and Deion Branch of the New England Patriots will be featured in the company's social campaign for Protege, the company's exclusive footwear and apparel collection.

July 29, 2011

Gilt Groupe Inc., a members-only online shopping destination, has named Melissa Liebling-Goldberg as editorial director for the women's category, effective immediately.

March 23, 2011

Terry Pillow, CEO of the Tommy Bahama Group, has announced the appointment of Rob Goldberg as SVP marketing.

February 3, 2011

From a licensed product sales standpoint it doesn’t get much better than having the Pittsburgh Steelers and Greenbay Packers squaring off this Sunday in Super Bowl XLV. Both teams are storied franchises, and although they are from relatively small markets, enjoy a national following, which means plenty of shoppers have been out looking to acquire fresh gear for the big game and will be looking to do so in the weeks following the game.