Content about Back to school

July 28, 2014

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

July 7, 2014

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

July 18, 2013

The average household is expected to spend about $285 on back-to-school items this year, with 39% of consumers planning to spend more than last year and 45% planning to spend about the same.

July 17, 2013

Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes.

August 8, 2012

Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

July 11, 2012

Retail sales and foot traffic will see a boost in late summer as the back-to-school season looms, according to the latest ShopperTrak report.

August 11, 2011

Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school.

July 19, 2011

Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

August 29, 2010

Kmart has partnered with Alloy Media + Marketing, to create an eight-episode web series called...

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