Higher prices for chicken and beef enabled Tyson Foods to offset reduced volumes during its first quarter and that has the company off to what president and CEO Donnie Smith called a good start to the fiscal year.
Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.
Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.
A&P announced that it has introduced a new line of locally raised chicken, turkey and beef products exclusively available to customers at select A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores.
All stores also will feature new in-store Woodson & James signage. Associates from the meat department, outfitted in Woodson & James aprons, will be on hand to offer simple preparation and cooking tips, as well as information about the new beef line.