Content about Benchmark

November 26, 2013

Online sales early this week were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.

January 11, 2012

On Tuesday, IBM released its final Benchmark announcement for the 2011 holiday season, detailing a continued strong performance for mobile as well as an overall increase in online spending for December 2011.

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