Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.
Tanna Dang, co-owner of the Eden in Love boutique in Honolulu, Hawaii was awarded the top $25,000 prize in the National Retail Federation’s inaugural “This is Retail” video contest.
