April 28, 2015

Amazon may be looking to grab a piece of the B2B pie from retailers such as Staples by launching an Amazon Business marketplace stocked with hundreds of millions of business products.

April 22, 2015

HSN Inc. has appointed a new chief marketing officer to drive growth for the $3.6 billion multichannel retailer. 

April 21, 2015

Every brand wants to meet the needs, desires and expectations of today’s consumers. With the explosion of new technologies in the retail space, shoppers have instant access to vast amounts of information dictating every purchasing decision. For retailers to adapt, it’s important for them to first identify the behavioral trends that are gaining momentum in the industry.

April 10, 2015

Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

April 9, 2015

ChannelAdvisor found that a hefty 36% of U.S. e-commerce sales last year came from marketplaces, up significantly from 22% in 2005. Yet despite the increasing significance of marketplaces in total e-commerce sales, retailers traditionally have approached these potential partners with caution.

April 8, 2015

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report. 

March 31, 2015

Costco, Amazon.com and Apple rank highest in customer loyalty, according to this year’s Net Promoter Consumer Study. 

March 11, 2015

Amazon.com is appealing to early adopters with the launch of a new "store" called Amazon Exclusives.

March 4, 2015

The new owner of Shoes.com is not wasting any time in its quest to compete in a market dominated by Amazon and Foot Locker.

February 27, 2015

Old Navy navigated a big wave of sales during the holidays as Gap Inc. continued to try to revive its namesake Gap brand, with lackluster results.

February 27, 2015

E-commerce has shaken up the traditional model of selling solely to wholesalers and retailers. It’s also presented brands with new ways to engage with consumers and increase sales.

February 3, 2015

Selling toilet paper is a tricky proposition, but a clever campaign from Procter & Gamble looks to drive sales by leveraging the popularity of firefighters to engage with consumers via social media. 

January 9, 2015

Helping small business owners and consumers achieve peak performance is the premise behind a new branding initiative at Office Depot called, “Gear Up For Great.”

December 22, 2014

Calvin Klein is aggressively expanding its e-commerce capabilities in an effort to directly sell the brand in more than 20 countries by the end of 2016, the company announced.

November 26, 2014

Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. 

November 18, 2014

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers. 

November 18, 2014

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.

November 14, 2014

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years.

November 3, 2014

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

October 20, 2014

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.

October 16, 2014

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

October 9, 2014

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

October 6, 2014

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

October 1, 2014

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.