August 31, 2015

Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

August 27, 2015

 Two of the nation’s largest athletic brands are teaming up.

August 24, 2015

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

August 19, 2015

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

August 6, 2015

Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

July 31, 2015

Retail intelligence provider ChannelIQ helps brands cope with e-commerce complexity and it just bolstered its ability to do so with a key hire from the consumer packaged goods world.

July 15, 2015

Product reviews, social media posts and videos are having more of an impact on shoppers than ever before, according to a new survey from Bazaarvoice.

June 26, 2015

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

June 24, 2015

National food, beverage and household brands continue to lose their place in Americans’ shopping carts, according to a new survey.

June 23, 2015

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

June 19, 2015

Amazon.com launched its new Amazon Business marketplace earlier this year and now companies such as cloud-based e-commerce solution provider ChannelAdvisor are making it easy for suppliers to tap into the platform’s potential.

June 15, 2015

As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.

June 5, 2015

Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg. 

June 3, 2015

Xcel Brands Inc. has appointed a veteran marketing executive of Target to the Xcel board of directors.

June 2, 2015

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

June 1, 2015

Social media users would rather post positive feedback to retailers than post a complaint, according to a new survey.

May 6, 2015

Global Brands Group named former Ann Taylor and May Company executive Adrienne Lazarus as CEO of The Frye Company, one of the holding company’s premier controlled brands and what Lazarus contends could become an American global lifestyle brand.

April 28, 2015

Amazon may be looking to grab a piece of the B2B pie from retailers such as Staples by launching an Amazon Business marketplace stocked with hundreds of millions of business products.

April 22, 2015

HSN Inc. has appointed a new chief marketing officer to drive growth for the $3.6 billion multichannel retailer. 

April 21, 2015

Every brand wants to meet the needs, desires and expectations of today’s consumers. With the explosion of new technologies in the retail space, shoppers have instant access to vast amounts of information dictating every purchasing decision. For retailers to adapt, it’s important for them to first identify the behavioral trends that are gaining momentum in the industry.

April 10, 2015

Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

April 9, 2015

ChannelAdvisor found that a hefty 36% of U.S. e-commerce sales last year came from marketplaces, up significantly from 22% in 2005. Yet despite the increasing significance of marketplaces in total e-commerce sales, retailers traditionally have approached these potential partners with caution.

April 8, 2015

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report. 

March 31, 2015

Costco, Amazon.com and Apple rank highest in customer loyalty, according to this year’s Net Promoter Consumer Study.