September 25, 2015

We live in the age of the empowered consumer – with little patience and sky-high demands for personalized shopping experiences.

September 17, 2015

Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

September 14, 2015

Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

September 11, 2015

Dependent on Target for 43% of its revenue, licensed apparel company Cherokee Global Brand saw its market value obliterated after disclosing Target would not renew a decades old relationship.

September 3, 2015

Internet retailers entering the physical space continues to be a growing trend, if the new Sole Society store in Santa Monica, Calif., is any indication.

September 2, 2015

Build-A-Bear Workshop is embarking on an effort to make its iconic in-store experience more fun than ever for kids of all ages with the opening of a new format at America's largest shopping mall.

August 31, 2015

Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

August 27, 2015

 Two of the nation’s largest athletic brands are teaming up.

August 24, 2015

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

August 19, 2015

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

August 6, 2015

Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

July 31, 2015

Retail intelligence provider ChannelIQ helps brands cope with e-commerce complexity and it just bolstered its ability to do so with a key hire from the consumer packaged goods world.

July 15, 2015

Product reviews, social media posts and videos are having more of an impact on shoppers than ever before, according to a new survey from Bazaarvoice.

June 26, 2015

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

June 24, 2015

National food, beverage and household brands continue to lose their place in Americans’ shopping carts, according to a new survey.

June 23, 2015

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

June 19, 2015 launched its new Amazon Business marketplace earlier this year and now companies such as cloud-based e-commerce solution provider ChannelAdvisor are making it easy for suppliers to tap into the platform’s potential.

June 15, 2015

As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on

June 5, 2015

Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg. 

June 3, 2015

Xcel Brands Inc. has appointed a veteran marketing executive of Target to the Xcel board of directors.

June 2, 2015

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

June 1, 2015

Social media users would rather post positive feedback to retailers than post a complaint, according to a new survey.

May 6, 2015

Global Brands Group named former Ann Taylor and May Company executive Adrienne Lazarus as CEO of The Frye Company, one of the holding company’s premier controlled brands and what Lazarus contends could become an American global lifestyle brand.

April 28, 2015

Amazon may be looking to grab a piece of the B2B pie from retailers such as Staples by launching an Amazon Business marketplace stocked with hundreds of millions of business products.