Content about Brand management

April 15, 2013
Kool-Aid icon gets a brand refresh for summertime sales

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

March 28, 2013
Survey names Kohl's, Dollar General, Lowe's among top brands

Harris Interactive has revealed the brands that Americans rank highest in brand equity.

February 20, 2013
Iconix acquires Lee Cooper denim brand

NEW YORK — Iconix Brand Group has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the company's Luxembourg subsidiary, Iconix Luxembourg Holdings Sarl. 

February 11, 2013
Fisher-Price gets into some monkey business with Saban Brands

Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property.

February 11, 2013
Top CPG brands earn product awards

Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories.

January 18, 2013
Shoppers get e-satisfaction from luxury retailers

Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee.

December 3, 2012
Iconix scores with acquisition of iconic soccer brand

Iconix Brand Group has acquired the Umbro brand from Nike for $225 million in cash.

October 18, 2012
Flash sales feeding full price demand

A funny thing happened on the way to the department store: luxury goods became accessible to consumers online and at increasingly deeply discounted prices.

October 3, 2010
Jones Apparel Group gets new name

Jones Apparel Group announced that it has changed its name to The Jones Group Inc. ......

July 5, 2010
Staples names SVP global brand marketing

Staples has announced the appointment of Steven Fund to SVP global brand marketing, effective July 12 ......

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