February 11, 2014

Nature Valley has rolled out two new products — Nature Valley Breakfast Biscuits and Nature Valley Greek Yogurt Protein bars — which are geared toward people with active lifestyles, the company said. The company is also adding an additional variety to its Nature Valley Protein Granola line in the form of Cranberry Almond.

September 7, 2013

Mom Brands will be making a donation to the Breakfast Club of Canada. For every bag of Sally’s ready-to-eat cereals purchased at Canadian Walmart stores from now until Dec. 31, Mom Brands will donate 5 cents to the Breakfast Club of Canada, up to $75,000.

March 29, 2012

Walmart Canada and Breakfast Clubs of Canada, an organization that provides breakfast to Canadian school children, have raised $2.9 million through their Help Them Shine Campaign.

May 9, 2011

The International House of Pancakes has made its retail debut at Walmart with its IHOP at Home line.