Content about Breakfast cereal

July 7, 2014

General Mills is tapping into the latest consumer-driven food trends with its new lineup of products launching this summer.

March 4, 2014

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

September 7, 2013

Mom Brands will be making a donation to the Breakfast Club of Canada. For every bag of Sally’s ready-to-eat cereals purchased at Canadian Walmart stores from now until Dec. 31, Mom Brands will donate 5 cents to the Breakfast Club of Canada, up to $75,000.

August 12, 2013

Wheaties has chosen MVP Adrian Peterson as the face of three limited-edition cereal boxes, the first of which is available in stores this week.

May 26, 2013

Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla. The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned.

November 15, 2012

Kellogg plans to debut new snacks, including cereal bars, crackers, crisps and cookies, in 2013.

June 27, 2011

Select Target stores are now the exclusive retailer of Bear Naked's newest breakfast cereal.

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