As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.
Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, is expanding its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.
An intriguing shopper marketing initiative involving Unilever and Tesco’s Fresh & Easy Neighborhood Market division was launched today in select markets.
Target has partnered U.K. beauty expert Maria Hatzistefanis and is now carrying her Nip + Fab beauty brand in Target stores and online at Target.com.
Walmart's U.K. division, Asda, has launched the "Asda Price Guarantee" to ensure shoppers that it...